Printer-Friendly
Email this Story
Post a Comment (0)
Is Digital Killing Your Customer Service?
We know that a business letter has become a thing of the past, but it seems like the phone call is also on the way to becoming a dinosaur.
How long has it been since you actually checked in with a client or customer via the telephone? Maybe we should substitute “high touch” for high tech if we want to build lasting client relationships.
But oh, it is just so-o-o easy to respond to an e-mail with a return e-mail.
But look at what you miss by not picking up the phone and letting your fingers do the walking (or dialing):
§ You can’t read your client/customer’s mood by the tone of their voice;
§ You can’t delve deeper into the question or conversation;
§ You magnify your chances of being misunderstood or having your e-mail snared by a spam filter;And, most important
§ You miss the chance to uncover new needs you could satisfy!
Nothing beats a live conversation to solidify a client relationship, unless it is a face-to-face meeting. And think about new client/customers. What is more powerful: a personal phone call to thank him/her for choosing your company, or an e-mail?
If I were your new client/customer, a phone call would make me a loyal buyer. Even if it was just a message left on my voice mail.
So be old-fashion.
Pick up the phone.
Who knows what opportunities you will find on the other end!
You must be logged in to post a comment.